The ability of search engines to comprehend the entities on sites is taking a similar direction to how people perceive things in the normal marketing viewpoint. The recent updates by Google’s Quality Rating Guide indicate that search engines are considering the terms related to brands to recognize sites that deserve to be at the top of the search engine results.
The internet plays a huge role in how we market in today’s world and hence SEO has really come into its own as a marketing channel. Keeping up with the times in the latest optimization best practices is imperative to keeping your marketing edge. Cost-effective inbound marketing strategies such as search engine optimization that drive target audience to you are replacing the traditional push marketing that was geared towards marketing to the masses in the hope you reach the right audience.