Top SEO Best Practices for SitesMaryan Kacharaba
The ability of search engines to comprehend the entities on sites is taking a similar direction to how people perceive things in the normal marketing viewpoint. The recent updates by Google’s Quality Rating Guide indicate that search engines are considering the terms related to brands to recognize sites that deserve to be at the top of the search engine results.
This is a clear indicator that site owners also need to take a different SEO approach to ensure that their sites remain at the top of the results. The approach to online branding and increasing leads is relatively similar to the traditional SEO practices that most of us are already accustomed to.
The evolution of SEO has gone through numerous changes, experiments, and improvements, often difficult to keep up with.
The process of building a stronger online brand and optimizing your site on search engines takes a two-sided approach: one, what exactly you are doing on your site and two, the influence you create outside of your site. The second idea is reliant on the first and these guidelines will show you how to achieve them.
Selecting a niche.
The step to strengthening the brand commences with the content of your brand. This is independent on whether you are offering products or services to your clients. You can achieve this by assessing the branch that gets you more traction with regard to sales, link acquisitions, conversations and the lot. Develop your content by prioritizing on the niche that your brand can manage to compete and dominate with other competitive brands.
Semantic search optimization.
Some time back, most people relied on a use of generic terms to facilitate their site content optimization. But with the growing technologies of search engines, such approaches are growing more obsolete. Probably the best approach nowadays is to provide solutions to why, how, who and what questions that most people tend to use on search engines. Another approach on the semantics is providing clear definitions of your brand to your audience. Demarcate your brands from that of your competitors. Optimize your brands for humans so as to create impressions and how people will relate to your brand.
Optimize on URLs.
Search engines are very intelligent as they are designed to use URL as an SEO optimization tool. If the URL provided cannot be read by a person, probably the search engine also won’t read it and the site will definitely fall out of the search results. As much as the content of your page must be readable, so should the URL. Concerning URL, always play by the rules of the search engines. For instance, Google search engine is designed to read hyphens rather than underscores. If you need to separate words, it’s better to use hyphens and dashes to optimize your site. Always avoid using of capital letters as they encrypt the URL making it difficult for the search engine to remember it.
Selecting domains and publishers.
You should take time to identify the high ranking domains and publishers within your industry and come up with a list. These should be particularly with high search shares. Commonly known tools that you can use include SEMRush and Alexa.com among others.
Making use of the community.
Interact with the communities that are already contributing to the online community of your brand, including discussions and comments on blogs and social platforms. Identify comments from those who add value to the discussions and find out if they have websites or working for companies belonging to a similar industry. This will help popularize your brands and increase searches for your sites by others.
*Evolution of SEO image is taken from http://www.mediavisioninteractive.com/blog/search-enginenews/evolution-search-seo/